Delaware Eye Surgeons Cookies & Internet Advertising Policy
Last Updated: July 5, 2018
By accessing the Site, you are consenting to our use of cookies and other similar technologies as described in this policy and in our PRIVACY STATEMENT. On this page, learn what cookies are, how and why they are used, a list of all cookies used our site and how to opt-out of non-essential cookies.
Delaware Eye Surgeons welcomes your comments regarding this Delaware Eye Surgeons Cookies & Internet Advertising Policy. If you have questions concerning this page contact us at JDetwiler@DeEyeSurgeons.com or via postal mail at the address provided below:
Privacy Officer, Delaware Eye Surgeons
2710 Centerville Rd, Suite 102
Wilmington, DE 19808
We will use commercially reasonable efforts to determine and address your concerns promptly.
What are cookies?
A cookie is a small text file placed on your hard disk to enable a site to recall your specific information on subsequent visits, saving you time and effort. While cookies are able to remember your information to provide you with this convenience, they cannot be used to run programs or spread viruses to your computer.
Why does Delaware Eye Surgeons use cookies?
‘Cookies’ are used on this Site to ensure the integrity of the registration process and to personalize the Site. Furthermore, they deliver relevant content, ease site navigation or collect information for statistical use, such as how many visitors our site received. There are two common types of cookies that we use, “persistent cookies” and “session cookies.”
‘Persistent cookies’ lives on your browser’s subfolder for a duration of time, or until you manually delete them. We use persistent cookies to help remember your information and settings when you visit in the future, making the site more personalized to you. This makes your requests and registration process faster and more convenient to obtain or access Site information, products or services.
‘Session cookies’ are temporary cookie files that delete once you leave the site and close your browser. We use session cookies to enable the Site to keep track of your movement during your duration on our site which in turn assists Delaware Eye Surgeons in improving the functionality and performance of the Site.
How does Delaware Eye Surgeons use cookies?
When you land on the Site, cookies will be placed on your device by Delaware Eye Surgeons or the third parties whose services are used for the overall condition of wsiworld.com. The cookies used on the Site are as follows:
Site Performance Cookies
Every time a visitor lands on the Site, our site performance cookies fires an ‘anonymous cookie.’ These cookies are used to monitor the condition of the Site, visitor behavior, and help us continue improving content and performance of wsiworld.com.
Google Analytics
Opt-out of Google Analytics cookies
Cookie Name:
__ga
__gid
NID (Google Maps)
Purpose:
Google Analytics is a web analytics service provided by Google, Inc., to help us see the Site behavior. The data collected by Google Analytics is used to analyze the frequency of returning visitors, how the Site is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other visitors to create an overall picture of the Site’s use. Google Analytics, never identifies the individual or their personal information and is not linked to any other information we store about you.
Cookie Name:
__calltrk_nearest_tld
calltrk_referrer
calltrk_landing
Delaware Eye Surgeons use tracking code that enables us to monitor the efficacy of our advertising campaigns by tracking visits and activities on our site. Tracking Code will also collect the referrer URL, which is the URL for the site that the consumer was viewing prior to visiting our site, and the consumer’s browser type (such as Google Chrome or Internet Explorer) and internet protocol (IP) address and allow the application of cookies and web beacons by us and our third-party publisher platforms.
Internet Advertising
Internet Advertising is delivering promotional marketing messages to you, through viewing ads you may like to see based on your activity on search engines, websites and Social Media Applications. We use tracking pixels to assist with engagement through internet advertising. The technology to do this is made possible through cookies or similar technologies, and we may place these tracking during pixels during your visit. Delaware Eye Surgeons employees are unable to reach out to you personally as the process is anonymized and based on audience segmentation.
Delaware Eye Surgeons uses marketing and remarketing cookies to better understand our audience’s interest and to promote our services and products more efficiently. The tracking pixels we currently use are for LinkedIn, Facebook and Google.
Opt-out Options
In line with new EU regulations, we are working to change the way our website works and actively get your consent for these cookies. At the present time, this consent process is not in place.
However, you have the ability to accept or decline cookies at any time by modifying the settings in your browser, and you can also erase cookies from your operating system as well. Declining or erasing cookies may preclude you from fully experiencing all the features of this website. You can opt-out by changing your cookie settings in two ways:
Browser Settings
You can change your browser’s settings so that it will tell you when cookies are sent, or decline the use of cookies altogether. To understand these settings use the ‘Help’ section in your browser for more information.
Third Party Settings
You can normally change how third-party cookies and internet advertising interact with you by changing your online behavioral advertising preference. This can be done by browser add-ons and extensions.
To identify which third party cookies follow you and understand the sections go to Your Online Choices.
Internet Advertising Settings
You can control whether you would like to see interest-based ads by changing the settings from the Social Media Applications and search engines.
